For Australian plumbers running Google Ads
You're paying good money for every 'emergency plumber' click, but most never become a job. Before you blame the ads (again), have a proper look at the page those clicks are landing on.
If you're running Google Ads to your homepage, every keyword you bid on lands on the same generic page. Here are the three campaigns most Australian plumbing businesses run on Google — and exactly where the paid clicks leak away before they become job calls.
Your emergency campaign bids on "emergency plumber Perth" and "burst pipe after hours" at $15–$25 a click. The clicks come in, but most don't call — because the page buries your number under a hero carousel and never says whether you're actually available right now. So they tap back and ring the trade with the truck in their suburb.
Emergency PPC
Your hot-water campaign bids on "hot water system replacement" and "instant gas installation" at up to $12 a click. The clicks arrive, but they don't request a quote — because the page lists every service you do, with no images of finished installs, no price band, and no "get a same-day quote" button. So the click closes the tab and DMs the trade with the cleaner Instagram.
Hot-water PPC
Your local campaign runs in a 10km radius. Google Ads keeps the clicks coming, but most never become customers — because the page never says whether you cover their suburb, whether you're licensed and insured, or whether you can book this week. So they ring the next plumber on the list.
Local PPCWant to know in 15 minutes whether your landing page is what's costing you job calls? Send us your live Google Ad — we'll tell you straight.
Audit my Google Ads pageBuilt around one Google Ads campaign — emergency, hot water, drains, or local. The page matches the promise from your ad, gives the homeowner one clear way to call or book, and tracks every lead back to the keyword that paid for it.
You've seen what we put on a plumber's landing page. Want us to look at yours and tell you what's missing?
Audit my Google Ads pageOur promise to you
We run a fair head-to-head test against your existing landing page. If the new page doesn't produce more phone calls, bookings, or quote requests than your old one, we keep optimising it for free. If it still can't beat your old page, you get your build fee back in full.
Fair test = comparable ad traffic to both pages, with tracking active for a minimum of 300 qualified visits.
Audit my Google Ads pageYes. The landing page hands the homeowner to whichever booking or job-management system you already use. We track the click into ServiceM8, Tradify, simPRO, AroFlo, or anything else — so you know which Google Ads keyword produced which job.
No. Your current website stays as it is. We build an independent landing page on a subdomain (like emergency.yourbusiness.com.au or quote.yourbusiness.com.au) and point your Google Ads traffic there. Organic SEO traffic still flows to your main site.
Most don't — they know the landing page is usually the bottleneck. We build the page, your agency keeps running the ads, and you measure both. If they push back hard, that's a separate conversation about whose interests they're protecting.
We run a fair head-to-head test against your existing landing page for a minimum 300 qualified visits. If the new page doesn't get you more phone calls, bookings, or quote requests, we keep optimising for free. If it still can't beat your old page, you get your build fee back in full.
Send us your live Google Ad and the URL it points to. In 15 minutes we'll tell you whether the landing page is the problem. If it's the offer, the keywords, or the targeting, we'll say so — before you pay a dollar.
Audit my Google Ads page
