For Australian painters running Google Ads
You're paying good money for every painting quote click, but too many visitors leave without calling. Before you blame the keywords again, have a proper look at the page those clicks are landing on.
If you're running Google Ads to your homepage, every keyword you bid on lands on the same generic page. Here are the three campaigns most Australian painting businesses run on Google — and exactly where the paid clicks leak away before they become quote enquiries.
Your house-painting campaign bids on "house painter Perth" and "interior painter near me" at $8–$18 a click. The clicks come in, but most don't ask for a quote — because the page opens with a generic hero photo, never shows real rooms, and hides the quote button below three service blocks. So the homeowner taps back and calls the painter with the clearer before-and-after photos.
House PPC
Your exterior campaign bids on "weatherboard painter" and "roof painting quote" at up to $16 a click. The clicks arrive, but the phone barely rings — because the page never talks about prep work, access, warranties, paint brands, or when you can inspect the job. So the owner sends photos to the competitor who looks more ready for the job.
Exterior PPC
Your commercial campaign bids on "office painter" and "commercial painting contractor" at $12–$30 a click. Leads come through, but half are the wrong size — because the page doesn't say what job scale you handle, whether you work after hours, or what sites you have painted before. So your team wastes time quoting work that was never a fit.
Commercial PPCWant to know in 15 minutes whether your landing page is what's costing you painting quote enquiries? Send us your live Google Ad — we'll tell you straight.
Audit my Google Ads pageBuilt around one Google Ads campaign — interiors, exteriors, strata, commercial, or roof painting. The page matches the promise from your ad, gives the homeowner or manager one clear way to call or request a quote, and tracks every lead back to the keyword that paid for it.
You've seen what we put on a painter's landing page. Want us to look at yours and tell you what's missing?
Audit my Google Ads pageOur promise to you
We run a fair head-to-head test against your existing landing page. If the new page doesn't produce more phone calls, quote requests, or booked site visits than your old one, we keep optimising it for free. If it still can't beat your old page, you get your build fee back in full.
Fair test = comparable ad traffic to both pages, with tracking active for a minimum of 300 qualified visits.
Audit my Google Ads pageYes. The landing page hands the customer to whichever quote or job-management system you already use. We track the click into ServiceM8, Tradify, Fergus, your CRM, or a plain quote form — so you know which Google Ads keyword produced which enquiry.
No. Your current website stays as it is. We build an independent landing page on a subdomain (like quote.yourbusiness.com.au or paint.yourbusiness.com.au) and point your Google Ads traffic there. Organic SEO traffic still flows to your main site.
Most don't — they know the landing page is usually the bottleneck. We build the page, your agency keeps running the ads, and you measure both. If they push back hard, that's a separate conversation about whose interests they're protecting.
We run a fair head-to-head test against your existing landing page for a minimum 300 qualified visits. If the new page doesn't get you more phone calls, quote requests, or booked site visits, we keep optimising for free. If it still can't beat your old page, you get your build fee back in full.
Send us your live Google Ad and the URL it points to. In 15 minutes we'll tell you whether the landing page is the problem. If it's the offer, the keywords, or the targeting, we'll say so — before you pay a dollar.
Audit my Google Ads page
