For Australian law firms running Google Ads

Google Ads landing pages, built for law firms.

You're paying premium CPCs for legal keywords, but most clicks never become consultations — and the ones that do are often the wrong fit. Before you blame the ads (again), have a proper look at the page those clicks are landing on.

Audit my Google Ads page

WA Built in Perth, Western Australia

+ Works with LEAP, Smokeball, and Actionstep

✓ Refunded if it doesn't bring you more consultations

Why legal Google Ads keep clicking but not consulting.

If you're running Google Ads to your homepage, every keyword you bid on lands on the same generic page. Here are the three campaigns most Australian law firms run on Google — and exactly where the paid clicks leak away before they become consultations.

Distressed woman in a quiet kitchen looking at her phone

You spend $400 a day on "family lawyer" but only book one consultation a week.

Your family-law campaign bids on "family lawyer Perth" and "divorce solicitor" at $35–$75 a click. The clicks come in, but most don't book — because the page opens with a five-partner team photo and "Welcome to Smith & Associates," and never tells the prospect about your first-consultation policy, fee structure, or how soon they can be seen. So they close the tab and try the firm with the cleaner intake form.

Family-law PPC

Couple at a kitchen counter with property documents, looking at a phone together

You spend $1,800 a month on conveyancing ads but quote three settlements a week.

Your conveyancing campaign bids on "conveyancer Perth" and "settlement agent fees" at $8–$18 a click. The clicks arrive, but they don't request a quote — because the page never lists what's included, never shows a fee band, and never tells the buyer when you can settle by. So the click closes the tab and asks their real estate agent for a referral instead.

Conveyancing PPC

Middle-aged man in a sling sitting on a couch with a phone

You spend $200 a day on "no win no fee" but most enquiries don't qualify.

Your personal-injury campaign bids on "no win no fee lawyer" and "TAC claim Perth" at $40–$90 a click. The leads come in, but most aren't viable — because the page never explains what kinds of claims you take, what "no win no fee" actually covers, or who's eligible. So your intake team spends hours on calls that go nowhere.

Personal-injury PPC

Want to know in 15 minutes whether your landing page is what's costing you consultations? Send us your live Google Ad — we'll tell you straight.

Audit my Google Ads page

What goes on a Google Ads landing page for a law firm.

Built around one Google Ads campaign — family, conveyancing, personal injury, wills, or criminal. The page matches the promise from your ad, gives the prospect one clear way to book a consult or send a brief, and tracks every lead back to the keyword that paid for it.

Mid-century illustration of a man and woman presenting a law-firm landing page on an easel — "Trusted Legal Advice" headline, Book Consult button, five-star reviews, scales of justice and courthouse imagery — Built for one job: turn a Google Ads click into a qualified consultation.

On the page

✓The exact ad headline repeated. If your Google Ad says "no win no fee personal injury," the page opens with that — not "Welcome to Smith & Co."
✓Phone number tappable above the fold. On a phone, it's a one-tap call. No scrolling past the partners' page to find your number.
✓One clear next step — book or brief. Not nine practice areas, a partners grid, and a careers link. One choice that produces a qualified lead.
✓Trust at the decision point. Years admitted, areas of practice, free-first-consult policy, Law Society membership, fixed-fee options — placed where the prospect is deciding whether to enquire.

In the tracking

✓LEAP / Smokeball intake handoff. We track the moment a prospect leaves the page for your intake form, so you know which keyword paid for which qualified consult.
✓Call clicks → Google Ads + GA4. Phone calls map back to the exact keyword that paid for them, not just "a click."
✓Every brief / enquiry tagged. Each enquiry carries the Google Ads click ID, so your CRM and ad account agree on the source.

You've seen what we put on a law-firm landing page. Want us to look at yours and tell you what's missing?

Audit my Google Ads page

Our promise to you

If this page doesn't bring you more qualified consultations, you don't pay.

We run a fair head-to-head test against your existing landing page. If the new page doesn't produce more booked consultations or qualified enquiries than your old one, we keep optimising it for free. If it still can't beat your old page, you get your build fee back in full.

Fair test = comparable ad traffic to both pages, with tracking active for a minimum of 300 qualified visits.

Audit my Google Ads page

Common questions

Will this work with LEAP, Smokeball, or our existing practice-management system?

Yes. The landing page hands the prospect to whichever intake or practice-management system you already use. We track the click into LEAP, Smokeball, Actionstep, Filevine, or anything else — so you know which Google Ads keyword produced which qualified consultation.

Do I need to replace my main website?

No. Your current website stays as it is. We build an independent landing page on a subdomain (like family.yourfirm.com.au or claim.yourfirm.com.au) and point your Google Ads traffic there. Organic SEO traffic still flows to your main site.

We already have a Google Ads agency. Will they push back?

Most don't — they know the landing page is usually the bottleneck. We build the page, your agency keeps running the ads, and you measure both. If they push back hard, that's a separate conversation about whose interests they're protecting.

What if it doesn't bring us more qualified consultations?

We run a fair head-to-head test against your existing landing page for a minimum 300 qualified visits. If the new page doesn't get you more booked consultations or qualified enquiries, we keep optimising for free. If it still can't beat your old page, you get your build fee back in full.

You're already paying premium CPCs for the Google Ads click. Send it to a page that turns it into a booked consultation.

Send us your live Google Ad and the URL it points to. In 15 minutes we'll tell you whether the landing page is the problem. If it's the offer, the keywords, or the targeting, we'll say so — before you pay a dollar.

Audit my Google Ads page