For Australian dentists running Google Ads

Google Ads landing pages, built for dental practices.

You're paying good money for all those Google Ads clicks, but you're not seeing the new patients you were hoping for. Before you start changing ads (again), have a proper look at the page those clicks are landing on.

Audit my Google Ads page

WA Built in Perth, Western Australia

+ Works with HotDoc, Dentally, and Praktika

✓ Refunded if it doesn't bring you more bookings

Why dental Google Ads keep clicking but not booking.

If you're running Google Ads to your homepage, every keyword you bid on lands on the same generic page. Here are the three campaigns most Australian dental practices run on Google — and exactly where the paid clicks leak away before they become bookings.

You spend $60 a day on "emergency dentist" but the phone doesn't ring.

Your emergency campaign bids on "emergency dentist Perth" and "after-hours dental" at $10–$18 a click. The clicks come in, but nobody calls — because the page hides your number in the footer and routes every visitor to HotDoc, which shows no openings tonight. So they hang up and ring the emergency clinic two suburbs over.

Emergency PPC

Polished woman looking at her phone in a café

You spend $1,200 a month on veneers but nobody books a consult.

Your veneers and whitening keywords bid up to $15 a click. The clicks arrive, but no one books — because the page lists eight cosmetic services with no images, no price guide, no "book a free 15-minute consult" button. So the click closes the tab and DMs the practice with the better Instagram.

Cosmetic PPC

Parent with a young child on a kitchen bench looking at a phone

You spend $40 a day on family-practice ads but only book two new patients a month.

Your family-practice or bulk-billing campaign runs in a 5km radius. Google Ads keeps the clicks coming, but most never become patients — because the page never tells the searcher whether you bulk-bill kids, accept HBF or Bupa, or have new-patient appointments this week. So they ring the next ad on the page.

New-patient PPC

Want to know in 15 minutes whether your landing page is what's costing you patients? Send us your live Google Ad — we'll tell you straight.

Audit my Google Ads page

What goes on a Google Ads landing page for a dental practice.

Built around one Google Ads campaign — emergency, cosmetic, or new patients. The page matches the promise from your ad, gives the patient one clear way to call or book, and tracks every lead back to the keyword that paid for it.

Illustration of a focused dental landing page on a presentation easel — Built for one job: turn a Google Ads click into a booked patient.

On the page

✓The exact ad headline repeated. If your Google Ad says "emergency dentist tonight," the page opens with that — not "Welcome to Smile Dental."
✓Phone number tappable above the fold. On a phone, it's a one-tap call. No scrolling past the carousel to find your number.
✓One clear next step — call or book. Not seven menu items, three social icons, and a newsletter form. One choice that produces a lead.
✓Reassurance where it matters. Reviews, the dentist's first name and face, parking, after-hours fee, HBF/Bupa/Medicare CDBS — placed where the patient is deciding whether to act.

In the tracking

✓HotDoc / Dentally booking handoff. We track the moment a patient leaves the page for the booking system, so you know which keyword paid for which booking.
✓Call clicks → Google Ads + GA4. Phone calls map back to the exact keyword that paid for them, not just "a click."
✓Every form lead tagged. Each enquiry carries the Google Ads click ID, so your CRM and ad account agree on the source.

You've seen what we put on a dental landing page. Want us to look at yours and tell you what's missing?

Audit my Google Ads page

Our promise to you

If this page doesn't bring you more calls and bookings, you don't pay.

We run a fair head-to-head test against your existing landing page. If the new page doesn't produce more phone calls, bookings, or enquiries than your old one, we keep optimising it for free. If it still can't beat your old page, you get your build fee back in full.

Fair test = comparable ad traffic to both pages, with tracking active for a minimum of 300 qualified visits.

Audit my Google Ads page

Common questions

Will this work with HotDoc, Dentally, or our existing booking system?

Yes. The landing page hands the patient to whichever booking system you already use. We track the click into HotDoc, Dentally, Praktika, or anything else — so you know which Google Ads keyword produced which booking.

Do I need to replace my main website?

No. Your current website stays as it is. We build an independent landing page on a subdomain (like emergency.yourpractice.com.au or book.yourpractice.com.au) and point your Google Ads traffic there. Organic SEO traffic still flows to your main site.

We already have a Google Ads agency. Will they push back?

Most don't — they know the landing page is usually the bottleneck. We build the page, your agency keeps running the ads, and you measure both. If they push back hard, that's a separate conversation about whose interests they're protecting.

What if it doesn't bring us more patients?

We run a fair head-to-head test against your existing landing page for a minimum 300 qualified visits. If the new page doesn't get you more phone calls, bookings, or enquiries, we keep optimising for free. If it still can't beat your old page, you get your build fee back in full.

You're already paying for the Google Ads click. Send it to a page that turns it into a booked patient.

Send us your live Google Ad and the URL it points to. In 15 minutes we'll tell you whether the landing page is the problem. If it's the offer, the keywords, or the targeting, we'll say so — before you pay a dollar.

Audit my Google Ads page