/* Self-hosted fonts (SIL Open Font License 1.1, see assets/fonts/OFL-*.txt).
   Archivo is a variable font covering weights 400–800. latin + latin-ext only. */
@font-face { font-family: 'Archivo'; font-style: normal; font-weight: 400 800; font-display: swap; src: url(/assets/fonts/archivo-latin-ext.woff2) format('woff2'); unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF; }
@font-face { font-family: 'Archivo'; font-style: normal; font-weight: 400 800; font-display: swap; src: url(/assets/fonts/archivo-latin.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
@font-face { font-family: 'Caveat'; font-style: normal; font-weight: 500; font-display: swap; src: url(/assets/fonts/caveat-latin-ext.woff2) format('woff2'); unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF; }
@font-face { font-family: 'Caveat'; font-style: normal; font-weight: 500; font-display: swap; src: url(/assets/fonts/caveat-latin.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }

/* AdPages homepage — self-contained. The page follows its own advice:
   one promise, one action, no navigation, nothing hidden behind scroll JS. */

:root {
  --bg: #ffffff;
  --paper: #ffffff;
  --surface: #f1f5f5;
  --ink: #0e1c3c;
  --ink-2: #4b5c77;
  --muted: #5f6d80;
  --line: #e2e9ed;
  --line-strong: #ced9df;
  --red: #008163;
  --red-ink: #00634c;
  --red-soft: #eff8f4;
  --good: #008163;
  --good-soft: #e6f5ed;
  --font: "Archivo", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --max: 1320px;
  --gutter: 16px;
  --block: 56px;
  color-scheme: light;
}
@media (min-width: 760px) { :root { --gutter: 32px; --block: 88px; } }
@media (min-width: 1100px) { :root { --gutter: 48px; --block: 112px; } }

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 72px; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0; background: var(--bg); color: var(--ink);
  font: 400 17px/1.55 var(--font);
}
img, svg { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
h1, h2, h3 { margin: 0; font-weight: 800; }
p { margin: 0; }
ul, ol { margin: 0; padding: 0; list-style: none; }
:focus-visible { outline: 3px solid var(--red); outline-offset: 3px; }

.wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }
.vh { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip { position: absolute; left: 8px; top: -60px; background: var(--ink); color: #fff; padding: 10px 14px; z-index: 50; }
.skip:focus { top: 8px; }

.kicker {
  font-size: 13px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: var(--red);
}
.lede { font-size: clamp(17px, 1.6vw, 20px); color: var(--ink-2); max-width: 60ch; }
.shead { display: grid; gap: 14px; margin-bottom: 36px; max-width: 760px; }
.section { padding: var(--block) 0; }
.section + .section { border-top: 1px solid var(--line); }

/* ── buttons ── */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px; border: 2px solid var(--ink);
  font: 700 17px/1 var(--font); text-decoration: none; cursor: pointer;
  background: var(--paper); color: var(--ink); transition: transform .12s ease, background .12s ease;
}
.btn:hover { transform: translateY(-1px); }
.btn-primary { background: var(--red); border-color: var(--red); color: #fff; }
.btn-primary:hover { background: var(--red-ink); border-color: var(--red-ink); }
.btn-block { width: 100%; }
.btn[disabled] { opacity: .6; cursor: progress; transform: none; }
.btn .arrow { font-weight: 400; }

/* ── header ── */
.top { top: 0; z-index: 20; border-bottom: 1px solid var(--line);
}
.top .wrap { display: flex; align-items: center; }
.brand { font-weight: 800; text-decoration: none; }
.brand span { color: var(--red); }
.top-meta { display: none; color: var(--muted); }
@media (min-width: 760px) { .top-meta { display: block; } }

/* ── hero ── */
.hero-grid { display: grid; }
@media (min-width: 980px) { .hero { padding-top: 72px; } }
.hero-copy { display: grid; }
.hero h1 em { font-style: normal; color: var(--red); }
.facts { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 2px solid var(--ink); border-bottom: 1px solid var(--line); margin-top: 6px; }
.fact { padding: 12px 10px 12px 0; }
.fact + .fact { padding-left: 10px; border-left: 1px solid var(--line); }
.fact b { display: block; font-size: 19px; font-weight: 800; letter-spacing: -0.02em; line-height: 1.1; }
.fact span { font-size: 13px; color: var(--muted); line-height: 1.3; display: block; margin-top: 4px; }
@media (min-width: 560px) { .fact { padding: 14px 16px 14px 0; } .fact + .fact { padding-left: 16px; } .fact b { font-size: 26px; } .fact span { font-size: 14px; } }
.hero-note { font-size: 15px; color: var(--muted); }
.hero-note a { font-weight: 600; }

/* ── audit card ── */
.audit { padding: 24px; scroll-margin-top: 80px;
}
@media (min-width: 760px) { .audit { padding: 32px; } }
.audit h2 { font-size: clamp(24px, 2.6vw, 30px); }
.audit-sub { color: var(--ink-2); margin-top: 8px; }
.form { display: grid; gap: 16px; margin-top: 22px; }
.field { display: grid; gap: 6px; }
.field label, .field legend { font-weight: 600; font-size: 15px; }
.field .hint { font-weight: 400; color: var(--muted); }
.input {
  width: 100%; min-height: 50px; padding: 12px 14px; border: 2px solid color-mix(in srgb, var(--ink) 30%, transparent);
  background: #fff; color: var(--ink); font: 400 16px/1.4 var(--font);
}
.input:focus { outline: none; border-color: var(--ink); box-shadow: 0 0 0 3px var(--red-soft); }
textarea.input { resize: vertical; min-height: 72px; }
fieldset { border: 0; padding: 0; margin: 0; }
.seg { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 6px; }
.seg label { position: relative; text-align: center; padding: 11px 4px; font-weight: 600; font-size: 15px; cursor: pointer; }
.seg label + label { border-left: 1px solid var(--line); }
.seg input { position: absolute; opacity: 0; inset: 0; cursor: pointer; }
.seg label:has(input:checked) { color: #fff; }
.seg label:has(input:focus-visible) { outline: 3px solid var(--red); outline-offset: -3px; }
.trap { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form-note { font-size: 14px; color: var(--muted); text-align: center; }
.form-status { font-size: 15px; min-height: 1em; }
.form-status:empty { display: none; }
.form-status[data-state="ok"] { color: var(--good); font-weight: 600; }
.form-status[data-state="error"] { color: #b13b2e; font-weight: 600; }
.checks { display: flex; flex-wrap: wrap; gap: 6px 16px; margin-top: 18px; padding-top: 16px; border-top: 1px solid var(--line); font-size: 14px; color: var(--ink-2); }
.checks li::before { content: "✓ "; color: var(--good); font-weight: 800; }

/* ── examples: same ad, two pages ── */
.tabs { display: flex; gap: 8px; overflow-x: auto; padding-bottom: 4px; margin-bottom: 24px; scrollbar-width: none; }
.tabs::-webkit-scrollbar { display: none; }
.tab {
  flex: none; min-height: 44px; padding: 0 16px; background: transparent;
  font: 600 15px/1 var(--font); color: var(--ink); cursor: pointer; white-space: nowrap;
}
.tab[aria-selected="true"] { background: var(--ink); color: #fff; }
.tab small { font-weight: 400; opacity: .75; margin-left: 6px; }
.js .panel[hidden] { display: none; }
.panel + .panel { margin-top: 48px; }
.js .panel + .panel { margin-top: 0; }
.panel-title { font-size: 22px; margin-bottom: 18px; }
.js .panel-title { display: none; }

.ad {
  background: var(--paper); border: 1px solid var(--line); padding: 16px 18px; max-width: 620px; margin-bottom: 28px;
  box-shadow: 0 2px 10px rgba(0,0,0,.05);
}
.ad-label { font-size: 12px; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); display: flex; align-items: center; gap: 8px; margin-bottom: 10px; }
.ad-label::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--red); }
.ad-q { font-size: 14px; color: var(--muted); margin-bottom: 8px; }
.ad-q b { color: var(--ink); font-weight: 600; }
.ad-sponsor { font-size: 12px; font-weight: 700; }
.ad-url { font-size: 13px; color: var(--ink-2); }
.ad-head { font-size: 19px; color: #1a0dab; font-weight: 400; letter-spacing: 0; line-height: 1.3; margin: 2px 0 4px; }
.ad-desc { font-size: 14px; color: var(--ink-2); }
.ad-meta { display: grid; grid-template-columns: 44px 1fr; gap: 10px; align-items: center; margin-bottom: 10px; }
.ad-avatar { width: 44px; height: 44px; border-radius: 50%; display: grid; place-items: center; font-weight: 800; color: #fff; }
.ad-meta b { display: block; font-size: 15px; }
.ad-meta span { font-size: 12px; color: var(--muted); }
.ad-img { aspect-ratio: 1.91/1; display: grid; place-items: center; font-weight: 800; font-size: 26px; color: #fff; text-align: center; padding: 16px; letter-spacing: -0.02em; line-height: 1.05; }
.ad-foot { display: flex; justify-content: space-between; align-items: center; gap: 10px; padding-top: 10px; font-size: 14px; }
.ad-foot b { display: block; }
.ad-btn { background: var(--surface); padding: 8px 12px; font-weight: 700; font-size: 13px; white-space: nowrap; }

.compare { display: grid; gap: 28px; align-items: start; }
@media (min-width: 860px) { .compare { grid-template-columns: 1fr 1fr; gap: 48px; } }
.side h3 { font-size: 20px; display: flex; align-items: center; gap: 10px; margin-bottom: 14px; }
.side h3 .dot { width: 12px; height: 12px; border-radius: 50%; flex: none; }
.side-bad .dot { background: var(--muted); }
.side-good .dot { background: var(--red); }
.side-row { display: grid; grid-template-columns: minmax(0, 250px) 1fr; gap: 20px; align-items: start; }
@media (max-width: 859px) {
  .compare { grid-template-columns: 1fr 1fr; gap: 14px; }
  .side-row { grid-template-columns: 1fr; gap: 14px; }
  .side h3 { font-size: 15px; gap: 6px; margin-bottom: 10px; }
  .side h3 .dot { width: 9px; height: 9px; }
  .phone { border-width: 6px; }
  .phone > * { zoom: .68; }
}
@media (min-width: 600px) and (max-width: 859px) { .phone > * { zoom: 1; } .phone { max-width: 280px; } }
.notes { display: grid; gap: 12px; font-size: 15px; color: var(--ink-2); }
.notes li { padding-left: 26px; position: relative; line-height: 1.4; }
.notes li::before { position: absolute; left: 0; top: 0; font-weight: 800; }
.side-bad .notes li::before { content: "✕"; color: var(--muted); }
.side-good .notes li::before { content: "✓"; color: var(--good); }
.demo-link { display: inline-block; margin-top: 16px; font-weight: 700; font-size: 15px; }

/* mini phone mock-ups */
.phone {
  border: 8px solid var(--ink); border-radius: 26px; background: #fff; overflow: hidden;
  aspect-ratio: 9 / 17; display: flex; flex-direction: column; font-size: 11px; line-height: 1.35;
  box-shadow: 0 10px 30px rgba(0,0,0,.12);
}
.p-bar { height: 18px; background: #f1f1f1; display: flex; align-items: center; justify-content: center; font-size: 8.5px; color: #777; flex: none; }
.p-nav { display: flex; justify-content: space-between; align-items: center; padding: 8px 10px; border-bottom: 1px solid #eee; flex: none; }
.p-nav b { font-size: 11px; }
.p-burger { width: 14px; height: 10px; border-top: 2px solid #333; border-bottom: 2px solid #333; position: relative; }
.p-burger::after { content: ""; position: absolute; left: 0; right: 0; top: 2px; border-top: 2px solid #333; }
.p-hero { padding: 16px 12px; color: #fff; display: grid; gap: 6px; }
.p-hero strong { font-size: 17px; line-height: 1.05; letter-spacing: -0.02em; }
.p-hero p { font-size: 10px; opacity: .9; }
.p-slider { height: 90px; background: repeating-linear-gradient(135deg, #ddd 0 8px, #e8e8e8 8px 16px); display: grid; place-items: center; color: #777; font-size: 10px; font-weight: 600; flex: none; }
.p-body { padding: 10px 12px; display: grid; gap: 8px; align-content: start; flex: 1; }
.p-body h4 { margin: 0; font-size: 12.5px; line-height: 1.15; }
.p-text { height: 6px; background: #e7e7e7; border-radius: 3px; }
.p-text.s { width: 70%; }
.p-text.xs { width: 45%; }
.p-links { display: flex; flex-wrap: wrap; gap: 4px; }
.p-links span { border: 1px solid #ddd; padding: 3px 6px; font-size: 9px; color: #555; }
.p-popup { margin: 8px 10px; padding: 8px; border: 1px solid #ddd; background: #fafafa; font-size: 9.5px; color: #555; display: grid; gap: 4px; }
.p-popup b { color: #333; }
.p-btn { display: block; text-align: center; font-weight: 800; padding: 9px 8px; color: #fff; font-size: 12px; }
.p-btn.ghost { background: #f1f1f1; color: #333; font-weight: 600; }
.p-trust { display: flex; gap: 6px; flex-wrap: wrap; font-size: 9.5px; color: #333; }
.p-trust span { background: #f3f3f3; padding: 3px 6px; }
.p-stars { color: #e6a100; font-size: 11px; letter-spacing: 1px; }
.p-stars b { color: #333; font-size: 9.5px; letter-spacing: 0; margin-left: 4px; }
.p-mini { font-size: 9.5px; color: #666; }
.p-price { font-size: 15px; font-weight: 800; }
.p-price s { font-weight: 400; color: #888; font-size: 11px; margin-left: 4px; }
.p-sticky { margin-top: auto; padding: 8px 10px; border-top: 1px solid #eee; flex: none; }
.p-prod { height: 86px; display: grid; place-items: center; color: #fff; font-weight: 800; font-size: 12px; }

.examples-foot { margin-top: 36px; font-size: 14px; color: var(--muted); }

/* ── what you get ── */
.get { display: grid; }
@media (min-width: 860px) { .get { grid-template-columns: repeat(3, 1fr); } }
.get-col { display: grid; align-content: start; }
.get-col + .get-col { border-top: 1px solid var(--line); }
@media (min-width: 860px) { .get-col + .get-col { border-top: 0; border-left: 1px solid var(--line); } }
.get-col > p { color: var(--muted); }
.ticks { display: grid; gap: 10px; margin-top: 4px; }
.ticks li { padding-left: 26px; position: relative; line-height: 1.4; }
.ticks li::before { content: "✓"; position: absolute; left: 0; color: var(--red); font-weight: 800; }
.ticks li b { font-weight: 600; }

.price { display: grid; gap: 24px; }
@media (min-width: 860px) { .price { grid-template-columns: auto auto 1fr; align-items: center; gap: 48px; } }
.price-item b { display: block; font-size: clamp(40px, 5vw, 56px); font-weight: 800; letter-spacing: -0.03em; line-height: 1; }
.price-item span { display: block; margin-top: 6px; color: color-mix(in srgb, #fff 72%, transparent); font-size: 15px; }
.price-copy { color: color-mix(in srgb, #fff 82%, transparent); font-size: 16px; display: grid; gap: 16px; justify-items: start; }
.price .btn-primary { border-color: var(--red); }

/* ── steps ── */
.steps { display: grid; gap: 0; counter-reset: s; }
@media (min-width: 860px) { .steps { grid-template-columns: repeat(4, 1fr); } }
.step { padding: 22px 20px 22px 0; border-bottom: 1px solid var(--line); display: grid; gap: 8px; align-content: start; }
@media (min-width: 860px) { .step { border-bottom: 0; padding-right: 24px; } .step + .step { padding-left: 24px; } }
.step-when { font-size: 13px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--red); }
.step h3 { font-size: 21px; }
.step p { color: var(--ink-2); font-size: 16px; }

/* ── guarantee + bob ── */
.duo { display: grid; gap: 24px; }
@media (min-width: 900px) { .duo { grid-template-columns: 1fr 1fr; gap: 32px; } }
.panel-box { display: grid; align-content: start; background: var(--paper); }
.panel-box h2 { font-size: clamp(28px, 3.2vw, 40px); }
.panel-box p { color: var(--ink-2); }
.terms { font-size: 14px; color: var(--muted) !important; padding-top: 14px; border-top: 1px solid var(--line); }
.seal { border-radius: 50%; background: var(--red); color: #fff; display: grid; place-items: center; font-weight: 800; text-align: center; line-height: 1.05; }
.bob-head { display: flex; gap: 16px; align-items: center; }
.bob-photo { width: 72px; height: 72px; border-radius: 50%; background: var(--ink); color: #fff; display: grid; place-items: center; font-weight: 800; font-size: 24px; flex: none; overflow: hidden; }
.bob-photo img { width: 100%; height: 100%; object-fit: cover; }
.bob-head b { display: block; font-size: 20px; }
.bob-head span { color: var(--muted); font-size: 15px; }
.creds { display: flex; flex-wrap: wrap; gap: 8px; }
.creds li { font-size: 14px; font-weight: 600; padding: 6px 10px; background: var(--bg); border: 1px solid var(--line); }

/* ── faq ── */
.faq { max-width: 900px; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary {
  list-style: none; cursor: pointer; padding: 20px 40px 20px 0; position: relative;
  font-weight: 700; font-size: 19px; line-height: 1.3;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 4px; top: 16px; font-size: 28px; font-weight: 400; line-height: 1; }
.faq details[open] summary::after { content: "–"; }
.faq details p { padding: 0 0 22px; color: var(--ink-2); max-width: 70ch; }

/* ── closing ── */
.closing { color: #fff; padding: var(--block) 0; }
.closing .wrap { display: grid; gap: 24px; justify-items: start; }
.closing h2 { max-width: 16ch; letter-spacing: -0.03em; }
.closing p { color: color-mix(in srgb, #fff 78%, transparent); max-width: 56ch; }
.closing a:not(.btn) { color: #fff; }

/* ── footer ── */
.foot { padding: 32px 0 calc(32px + 72px); font-size: 14px; color: var(--muted); }
@media (min-width: 760px) { .foot { padding-bottom: 32px; } }
.foot .wrap { display: flex; flex-wrap: wrap; gap: 12px 28px; justify-content: space-between; }
.foot nav { display: flex; flex-wrap: wrap; gap: 8px 20px; }

/* ── mobile action bar: one action ── */
.actionbar {
  position: fixed; left: 0; right: 0; bottom: 0; z-index: 30; padding: 10px var(--gutter) calc(10px + env(safe-area-inset-bottom));
  background: color-mix(in srgb, var(--bg) 94%, transparent); border-top: 1px solid var(--line); backdrop-filter: blur(8px);
  transition: transform .2s ease;
}
.actionbar.is-away { transform: translateY(110%); }
@media (min-width: 760px) { .actionbar { display: none; } }

.ap-hidden { display: none !important; }
.tabs[hidden] { display: none; }

/* Approved green identity — real content and responsive specimens. */
body { overflow-x: clip; }
h1, h2, h3 { letter-spacing: -.04em; line-height: 1.12; }
.h2 { font-size: clamp(30px, 3.2vw, 44px); }
.btn { border-width: 1px; border-radius: 7px; min-height: 54px; padding: 0 28px; font-weight: 600; }
.btn-primary { box-shadow: 0 2px 3px #004e3510; }
.btn-primary:hover { box-shadow: 0 5px 18px #004e3518; }
.top { position: relative; border: 0; background: #fff; backdrop-filter: none; }
.top .wrap { height: 96px; justify-content: start; gap: 26px; }
.brand { font-size: 34px; letter-spacing: -.055em; }
.top-meta { font-size: 13px; }
.top-cta { margin-left: auto; min-height: 42px; font-size: 14px; padding: 0 21px; }
.hero { padding: 28px 0 54px; overflow: clip; }
.hero-grid { grid-template-columns: 1.08fr 1fr; gap: 36px; align-items: center; }
.hero-copy { gap: 23px; padding: 24px 0 34px; position: relative; z-index: 1; }
.hero .kicker { font-size: 11px; letter-spacing: .09em; color: var(--muted); }
.hero h1 { color: var(--red); line-height: 1.05; letter-spacing: -.047em; }
.hero-problem { font-size: clamp(27px, 2.7vw, 37px); line-height: 1.15; }
.hero .lede { font-size: 18px; line-height: 1.6; max-width: 47ch; }
.hero-action { display: grid; justify-items: start; gap: 12px; margin-top: 5px; }
.hero-action .btn { min-width: 275px; justify-content: space-between; gap: 36px; }
.hero-price { font-size: 14px; color: var(--muted); }
.hero-visual { margin: 0; position: relative; align-self: stretch; display: flex; flex-direction: column; align-items: center; justify-content: center; min-width: 0; }
.hero-visual::before { content: ''; position: absolute; inset: -60px -180px -30px -80px; z-index: 0; background: radial-gradient(ellipse at 57% 53%, #e6f2ed 0%, #f5faf7 38%, #ffffff00 69%); pointer-events: none; }
.hero-phone { position: relative; width: min(100%, 466px); height: auto; margin-left: 75px; z-index: 1; }
.hero-visual figcaption { position: relative; z-index: 1; color: var(--muted); font-size: 11px; margin-top: -20px; margin-left: 70px; }
.hand-note { position: absolute; left: -16px; top: 59%; font: 500 26px/1.05 'Caveat', cursive; transform: rotate(-9deg); z-index: 2; }
.hand-note svg { width: 76px; margin: 8px 0 0 58px; transform: rotate(4deg); }
.website-note { background: #f4f8fa; padding: 22px 0; }
.website-note .wrap { display: flex; gap: 20px; justify-content: center; align-items: center; }
.website-note p { font-weight: 500; font-size: 16px; }
.website-note a { font-size: 13px; white-space: nowrap; color: var(--red); text-underline-offset: 5px; }
.centered { text-align: center; margin: 0 auto 54px; max-width: 880px; }
.centered .lede { margin: auto; }
.journey { padding-bottom: 86px; }
.journey-map { max-width: 820px; margin: 0 auto; }
.source-ad { width: 238px; margin: 0 auto; position: relative; z-index: 1; }
.specimen-label { font-size: 16px; font-weight: 600; margin: 0 0 12px; text-align: center; }
.ad-specimen, .browser-specimen, .enquiry-specimen, .report-specimen { background: #fff; border: 1px solid #e1e7eb; box-shadow: 0 8px 22px #16395007, 0 2px 5px #16395003; border-radius: 9px; overflow: hidden; }
.ad-specimen { padding: 13px; }
.message-match { display: block; background: #e4f4ed; padding: 8px 10px; border-radius: 3px; color: #12392e; font-size: 17px; line-height: 1.2; letter-spacing: -.025em; }
.ad-specimen-body { display: grid; grid-template-columns: 65px 1fr; gap: 12px; margin-top: 9px; align-items: center; }
.ad-specimen-body img { width: 65px; height: 62px; object-fit: cover; border-radius: 3px; }
.skeleton { display: grid; gap: 8px; }
.skeleton i { display: block; height: 7px; background: #dfe4e8; border-radius: 4px; }
.skeleton i:nth-child(2) { width: 76%; }
.skeleton i:nth-child(3) { width: 60%; }
.journey-branches { height: 48px; border: 1px solid var(--red); border-bottom: 0; border-radius: 4px 4px 0 0; margin: -84px 21% 0; position: relative; }
.journey-branches::before, .journey-branches::after { content: ''; position: absolute; bottom: -5px; width: 9px; height: 9px; border-radius: 100%; background: var(--red); }
.journey-branches::before { left: -5px; } .journey-branches::after { right: -5px; }
.destinations { display: grid; grid-template-columns: 1fr 1fr; gap: 140px; padding-top: 18px; }
.destination { margin: 0; min-width: 0; }
.destination > p { text-align: center; color: var(--muted); font-size: 14px; margin-top: 18px; line-height: 1.5; }
.browser-top { height: 24px; background: #eef1f4; display: flex; align-items: center; padding: 0 11px; gap: 5px; }
.browser-top i { width: 5px; height: 5px; background: #8e9dab; border-radius: 100%; }
.generic-page, .focused-page { height: 234px; }
.generic-nav { display: flex; gap: 8px; padding: 12px; align-items: center; }
.generic-nav b { height: 5px; width: 50px; background: #b9c0c6; border-radius: 3px; margin-right: auto; }
.generic-nav span { width: 20px; height: 4px; background: #d7dce0; border-radius: 2px; }
.generic-banner { background: #edf0f2; height: 55px; margin: 0 12px 10px; display: grid; place-items: center; border-radius: 2px; }
.generic-banner i { width: 90px; height: 7px; background: #bbc2c8; border-radius: 3px; }
.generic-options { display: grid; grid-template-columns: repeat(3, 1fr); margin: 0 12px 12px; gap: 5px; }
.generic-options span { background: #f0f3f5; color: #99a5b3; text-align: center; font-size: 21px; line-height: 37px; border-radius: 3px; }
.focused-content { padding: 12px; display: grid; grid-template-columns: 1.4fr 1fr; gap: 10px; }
.focused-content .message-match { font-size: 15px; padding: 6px; }
.focused-content .skeleton { margin-top: 12px; gap: 7px; }
.focused-content img { width: 100%; height: 115px; object-fit: cover; border-radius: 3px; }
.specimen-button { grid-column: 1/-1; background: var(--red); color: white; font-size: 13px; font-weight: 600; padding: 9px; text-align: center; border-radius: 4px; }
.journey-explainer { margin: 46px auto 0; color: var(--muted); font-size: 16px; }
/* Open columns keep the product tangible without a wall of cards. */
.section:has(.get) { background: linear-gradient(#f7fafb, #fff 42%); border: 0; }
.section:has(.get) .shead { text-align: center; margin: 0 auto 48px; max-width: 1000px; }
.get { border: 0; gap: 40px; background: transparent; }
.get-col { padding: 0; gap: 10px; text-align: center; }
.get-col + .get-col { border: 0; }
.get-col h3 { font-size: 24px; }
.get-col > p { font-size: 16px; }
.get-col .service-caption { min-height: 0; font-size: 14px; margin-top: -6px; }
.service-art { min-height: 258px; display: grid; place-items: center; margin: 10px 0 16px; }
.service-page { width: 100%; max-width: 310px; text-align: left; }
.service-page-body { padding: 18px 16px 10px; display: grid; grid-template-columns: .9fr 1.2fr; gap: 16px; }
.service-page-body img { width: 100%; height: 140px; object-fit: cover; border-radius: 3px; }
.service-page-body .skeleton { align-content: start; gap: 11px; padding-top: 2px; }
.service-page-body .skeleton i:first-child { height: 11px; background: #b9c3cd; }
.service-page-body .skeleton b { height: 33px; margin-top: 8px; border-radius: 4px; background: var(--red); }
.page-bottom { padding: 0 16px 18px; gap: 7px; }
.enquiry-specimen { padding: 25px; width: 100%; max-width: 295px; text-align: left; }
.check-disc { display: grid; place-items: center; width: 49px; height: 49px; background: var(--red); color: #fff; font-size: 32px; border-radius: 50%; margin-bottom: 15px; }
.enquiry-specimen strong { display: block; font-size: 24px; letter-spacing: -.04em; }
.enquiry-specimen p { font-size: 17px; color: var(--ink-2); margin-top: 5px; line-height: 1.55; }
.report-specimen { position: relative; width: 100%; max-width: 260px; padding: 38px 23px 23px; border-radius: 4px; }
.report-specimen::before { content: ''; position: absolute; right: 0; top: 0; width: 32px; height: 32px; background: linear-gradient(45deg, #e3e8ec 50%, #f8fafb 50%); border-radius: 0 0 0 5px; }
.report-specimen > div:not(.skeleton) { display: flex; justify-content: space-between; border-bottom: 1px solid var(--line); padding: 11px 0; font-size: 16px; }
.report-specimen .skeleton { margin-top: 20px; gap: 6px; }
.get-col .ticks { text-align: left; border-top: 1px solid var(--line); }
.ticks li { font-size: 15px; }
.price { background: #f1f8f5; color: var(--ink); border-radius: 10px; margin-top: 60px; padding: 32px; }
.price-item b { color: var(--red); }
.price-item span, .price-copy { color: var(--ink-2); }
.example-details { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.example-details > summary { padding: 28px 44px 28px 0; position: relative; cursor: pointer; list-style: none; font-size: 25px; font-weight: 600; letter-spacing: -.03em; }
.example-details > summary::-webkit-details-marker { display: none; }
.example-details > summary::after { content: '+'; position: absolute; right: 8px; top: 24px; font-weight: 400; font-size: 30px; }
.example-details[open] > summary::after { content: '−'; }
.example-details > summary span { display: block; font-size: 15px; font-weight: 400; letter-spacing: 0; color: var(--muted); margin-top: 5px; }
.example-details-body { padding: 12px 0 32px; }
.example-details-body > .kicker { margin-bottom: 24px; }
#detailed-examples { padding-top: 0; padding-bottom: 30px; border: 0; }
.tab { border: 1px solid var(--line); border-radius: 5px; }
.tab[aria-selected=true] { background: var(--red); border-color: var(--red); }
.facts { border: 0; background: #f7faf9; border-radius: 8px; padding: 10px 20px; margin-bottom: 45px; }
.fact + .fact { border-color: var(--line); }
.fact b { color: var(--red); }
.steps { border-top: 1px solid #a4d7c5; }
.step { position: relative; padding-top: 34px; }
.step::before { counter-increment: s; content: counter(s); position: absolute; width: 27px; height: 27px; border-radius: 50%; background: var(--red); color: #fff; font-size: 13px; display: grid; place-items: center; top: -14px; }
.step + .step { border-left: 0; }
.step .step-when { color: var(--red); }
.panel-box { border: 1px solid var(--line); border-radius: 10px; gap: 18px; padding: 36px; }
.seal { width: 76px; height: 76px; font-size: 16px; }
.audit-layout { display: grid; grid-template-columns: .85fr 1.15fr; gap: 80px; align-items: start; }
.audit-intro { display: grid; gap: 24px; padding-top: 35px; }
.audit-intro .h2 { font-size: clamp(36px, 4vw, 54px); }
.audit-intro > p:last-child { max-width: 36ch; font-size: 14px; }
.audit { border-radius: 12px; }
.input { border-width: 1px; border-color: #cbd6d2; border-radius: 5px; }
.seg { border: 1px solid #cbd6d2; border-radius: 5px; overflow: clip; }
.seg label:has(input:checked) { background: var(--red); }
.faq { border-top: 1px solid var(--line); }
.closing { background: #0a302a; }
.closing h2 { font-size: clamp(36px, 4.7vw, 62px); }
.foot { background: #fff; }
@media (min-width: 860px) {
  .get-col:has(.service-caption) .service-art { margin-top: -14px; }
}
@media (max-width: 1099px) {
  .hero-problem { font-size: 30px; }
  .hero-grid { gap: 14px; }
  .hero-phone { width: 420px; margin-left: 24px; }
  .hand-note { font-size: 23px; left: -15px; top: 70%; }
  .hero-visual figcaption { margin-left: 20px; }
  .desktop-break { display: none; }
  .audit-layout { gap: 40px; }
  .destinations { gap: 90px; }
  .get { gap: 25px; }
}
@media (max-width: 859px) {
  .top .wrap { height: 80px; }
  .top-meta { display: none; }
  .hero { padding-top: 16px; }
  .hero-grid { grid-template-columns: 1fr; gap: 0; }
  .hero-copy { max-width: 620px; padding: 20px 0 12px; gap: 22px; }
  .hero-problem { font-size: 29px; }
  .hero .lede { max-width: 57ch; font-size: 17px; }
  .hero-visual { width: min(100%, 520px); margin: 14px auto 0; }
  .hero-phone { width: 360px; margin-left: 85px; }
  .hero-visual figcaption { margin-left: 85px; margin-top: -16px; }
  .hand-note { top: 49%; left: 24px; font-size: 27px; }
  .website-note .wrap { flex-direction: column; gap: 10px; text-align: center; }
  .website-note p { font-size: 15px; }
  .get { grid-template-columns: 1fr; gap: 54px; max-width: 500px; margin: auto; }
  .service-art { min-height: 240px; margin: 18px 0; }
  .get-col .ticks { padding-top: 24px; max-width: 400px; width: 100%; margin: auto; }
  .price { grid-template-columns: 1fr 1fr; gap: 25px; }
  .price-copy { grid-column: 1 / -1; }
  .facts { margin-bottom: 38px; }
  .steps { border: 0; margin-left: 14px; padding-left: 28px; border-left: 1px solid #a4d7c5; }
  .step { padding: 0 0 30px; border: 0; }
  .step + .step { padding-left: 0; }
  .step::before { left: -42px; top: 0; }
  .audit-layout { grid-template-columns: 1fr; gap: 36px; }
  .audit-intro { padding: 0; }
  .centered { margin-bottom: 40px; }
}
@media (max-width: 559px) {
  :root { --gutter: 24px; --block: 72px; }
  .brand { font-size: 30px; }
  .top .wrap { gap: 12px; }
  .top-cta { font-size: 12px; padding: 0 13px; }
  .hero .kicker { font-size: 10px; }
  .hero-problem { font-size: 27px; }
  .hero-copy { gap: 22px; }
  .hero-action .btn { min-width: 0; width: 100%; }
  .hero-action { justify-items: stretch; }
  .hero-price { text-align: center; font-size: 13px; }
  .hero-phone { width: 300px; max-width: 90%; margin-left: 58px; }
  .hero-visual figcaption { margin-left: 58px; }
  .hand-note { left: -4px; top: 49%; font-size: 22px; }
  .hand-note svg { width: 55px; margin-left: 30px; }
  .hero { padding-bottom: 35px; }
  .journey { padding-bottom: 60px; }
  .source-ad { width: 190px; }
  .ad-specimen { padding: 10px; }
  .ad-specimen .message-match { font-size: 15px; }
  .journey-branches { margin-top: 24px; margin-left: 24%; margin-right: 24%; height: 27px; }
  .journey-branches::before { left: -5px; }
  .source-ad::after { content: ''; position: absolute; height: 24px; width: 1px; background: var(--red); bottom: -24px; left: 50%; }
  .destinations { gap: 14px; padding-top: 16px; }
  .specimen-label { font-size: 13px; }
  .generic-page, .focused-page { height: 187px; }
  .browser-top { height: 18px; padding: 0 7px; gap: 4px; }
  .browser-top i { width: 4px; height: 4px; }
  .generic-nav { padding: 10px 8px; gap: 4px; }
  .generic-nav b { width: 22px; }
  .generic-nav span { width: 10px; }
  .generic-banner { margin: 0 8px 8px; height: 44px; }
  .generic-banner i { width: 50%; height: 5px; }
  .generic-options { margin: 0 8px 8px; gap: 3px; }
  .generic-options span { font-size: 14px; line-height: 29px; }
  .focused-content { grid-template-columns: 1fr; padding: 8px; gap: 8px; position: relative; }
  .focused-content .message-match { font-size: 12px; padding: 5px; }
  .focused-content img { height: 39px; width: 100%; object-position: 50% 50%; }
  .focused-content .skeleton { display: none; }
  .specimen-button { font-size: 10px; padding: 8px 2px; }
  .destination > p { font-size: 12px; margin-top: 13px; }
  .journey-explainer { font-size: 15px; }
  .facts { padding: 8px; }
  .fact b { font-size: 19px; }
  .fact span { font-size: 12px; }
  .price { padding: 25px; }
  .price-item b { font-size: 38px; }
  .panel-box { padding: 26px; }
  .audit { padding: 24px 20px; }
  .seg label { font-size: 13px; }
  .audit h2 { font-size: 25px; }
  .foot .wrap { gap: 20px; }
}
@media (max-width: 359px) {
  :root { --gutter: 18px; }
  .hero-problem { font-size: 24px; }
  .hand-note { font-size: 19px; left: -2px; }
  .focused-content .message-match { font-size: 11px; }
  .specimen-button { font-size: 9px; }
  .fact b { font-size: 16px; }
  .top-cta { padding: 0 10px; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior: auto !important; transition: none !important; }
}
/* Keep the selected goal's keyboard focus distinct from its green fill. */
.seg label:has(input:checked:focus-visible) { outline: 3px solid #fff; outline-offset: -5px; }

/* Action-page logo */
.brand-lockup { display:inline-flex; align-items:center; gap:9px; flex-shrink:0; }
.brand-lockup .brand-page { width:28px; height:34px; flex:none; }
@media(max-width:420px){ .brand-lockup{font-size:28px;gap:7px;} .brand-lockup .brand-page{width:24px;height:30px;} }

/* Reviewed homepage refinements. */
.website-note p { max-width: 58ch; }
.conversion-example { margin:20px 0 0; padding:20px 12px; text-align:center; border:1px solid var(--line); border-radius:8px; background:#f5f7f9; }
.conversion-example > span { display:block; font-size:11px; font-weight:600; text-transform:uppercase; letter-spacing:.05em; color:var(--muted); }
.conversion-example strong { display:block; font-size:40px; letter-spacing:-.04em; line-height:1.2; margin:7px 0; }
.conversion-example p { font-size:14px; color:var(--ink-2); }
.conversion-example-good { background:#edf8f2; border-color:#c7e4d7; }
.conversion-example-good strong { color:var(--red); }
.example-disclosure { max-width:650px; margin:20px auto 0; text-align:center; font-size:12px; color:var(--muted); }
.journey-explainer { max-width:900px; margin-top:45px; padding:32px; border-left:3px solid var(--red); background:#f3f8f6; text-align:left; border-radius:0 10px 10px 0; }
.explain-label { font-size:12px; text-transform:uppercase; letter-spacing:.08em; color:var(--red); font-weight:600; }
.journey-explainer h3 { font-size:clamp(24px,2.7vw,32px); margin:13px 0; color:var(--ink); }
.journey-explainer > p { max-width:65ch; }
.get { align-items:start; }
.get-col > p { min-height:76px; max-width:35ch; margin:auto; }
.get-col .ticks { border:0; padding:0; gap:0; }
.get-col .ticks li { position:relative; padding:16px 0 16px 29px; border-top:1px solid var(--line); margin:0; }
.get-col .ticks li::before { position:absolute; left:0; top:19px; content:'✓'; display:grid; place-items:center; width:18px; height:18px; border-radius:50%; background:#e8f5ef; color:var(--red); font-size:11px; }
.get-col .ticks strong { display:block; font-size:15px; font-weight:600; line-height:1.4; }
.get-col .ticks span { display:block; margin-top:5px; font-size:14px; line-height:1.5; color:var(--muted); }
.price-expanded { display:grid; grid-template-columns:1fr 1fr; gap:0; padding:0; overflow:hidden; border:1px solid #d9e9e0; }
.price-plan { padding:34px; }
.price-plan + .price-plan { border-left:1px solid #d9e9e0; }
.plan-label { font-size:13px; color:var(--red); font-weight:600; margin-bottom:12px; }
.price-plan h3 { font-size:32px; color:var(--ink); margin-bottom:15px; }
.price-plan h3 span { font-size:16px; font-weight:400; color:var(--muted); letter-spacing:0; }
.price-plan > p:not(.plan-label) { color:var(--ink-2); font-size:16px; max-width:45ch; }
.price-plan ul { display:grid; gap:9px; margin-top:20px; font-size:14px; color:var(--ink-2); }
.price-plan li { padding-left:16px; position:relative; }
.price-plan li::before { content:'·'; position:absolute; left:0; color:var(--red); font-weight:800; }
.price-next { grid-column:1/-1; display:flex; gap:28px; align-items:center; justify-content:space-between; border-top:1px solid #d9e9e0; padding:24px 34px; background:#e8f3ed; }
.price-next p { max-width:55ch; font-size:15px; color:var(--ink-2); }
.price-next .btn { flex-shrink:0; }
#guarantee .duo { gap:28px; align-items:stretch; }
#guarantee .panel-box { padding:36px; align-content:start; }
.guarantee { background:#0d3830; color:white; border-color:#0d3830; }
.guarantee-label,.fit-label { text-transform:uppercase; letter-spacing:.08em; font-size:11px!important; font-weight:600; }
.guarantee .guarantee-label { color:#9ce1c3; }
.guarantee h2,.fit-panel h2 { font-size:clamp(28px,3vw,39px); }
.guarantee > p { color:#d5e7df; }
.guarantee-process { display:grid; gap:18px; counter-reset:promise; margin:8px 0; }
.guarantee-process li { position:relative; padding-left:37px; counter-increment:promise; }
.guarantee-process li::before { content:counter(promise); position:absolute; left:0; top:1px; width:25px; height:25px; border:1px solid #508473; border-radius:50%; display:grid; place-items:center; font-size:12px; color:#9ce1c3; }
.guarantee-process strong { display:block; font-size:16px; }
.guarantee-process span { display:block; font-size:14px; color:#d5e7df; margin-top:3px; }
.guarantee .terms { border-color:#396156; color:#c5d9d0; line-height:1.65; }
.fit-panel { background:#f5f8fa; }
.fit-label { color:var(--red); }
.fit-item { display:flex; gap:16px; padding-top:20px; border-top:1px solid var(--line); }
.fit-item > span { color:var(--red); font-size:12px; padding-top:3px; }
.fit-item h3 { font-size:19px; margin-bottom:7px; }
.fit-item p { font-size:15px; color:var(--ink-2); }
.audit-section { background:#0e1c3c; position:relative; border:0!important; }
.audit-intro .kicker { color:#97dfbf; }
.audit-intro .h2 { color:white; max-width:18ch; }
.audit-intro .lede { color:#d9e4f0; }
.audit-intro > p:last-child { color:#b5c5da; }
.audit { background:white; border:0; border-top:5px solid #008163; box-shadow:0 20px 50px #030c212b; }
.audit .btn-block { min-height:58px; font-size:17px; }
.audit-sub { font-size:15px; line-height:1.55; }
@media(max-width:859px){
 .get-col > p { min-height:0; }
 .price-next { flex-direction:column; align-items:start; }
 .price-next .btn { width:100%; }
 #guarantee .duo { grid-template-columns:1fr; }
}
@media(max-width:559px){
 .conversion-example { padding:15px 6px; }
 .conversion-example > span { font-size:9px; letter-spacing:0; }
 .conversion-example strong { font-size:32px; }
 .conversion-example p { font-size:11px; }
 .journey-explainer { padding:24px; }
 .price-expanded { grid-template-columns:1fr; }
 .price-plan { padding:26px; }
 .price-plan + .price-plan { border-left:0; border-top:1px solid #d9e9e0; }
 .price-next { padding:26px; }
 #guarantee .panel-box { padding:26px; }
 .audit-intro .h2 { font-size:36px; }
}
.guarantee .terms { color:#c5d9d0 !important; font-size:13px; }

/* Review fixes (25 Sep): step one of the check in the hero, open examples, founder panel. */
.hero .hero-kicker { color: var(--red); font-size: 12px; }
.hero h1 { font-size: clamp(38px, 4.2vw, 56px); }
.hero h1 span { color: var(--ink); }
.hero-check { display: grid; gap: 9px; max-width: 580px; margin-top: 4px; }
.hero-check label { font-weight: 600; font-size: 15px; }
.hero-check-row { display: flex; }
.hero-check-row .input { min-width: 0; min-height: 56px; font-size: 16px; }
.hero-check-row .btn { flex: none; min-height: 56px; gap: 12px; }
.hero-facts { display: flex; flex-wrap: wrap; gap: 6px 20px; font-size: 14px; color: var(--muted); }
.hero-facts li { padding-left: 20px; position: relative; }
.hero-facts li::before { content: '✓'; position: absolute; left: 0; color: var(--red); font-weight: 700; }
.hero-facts b { color: var(--ink); font-weight: 600; }
.audit-section { scroll-margin-top: 0; }
.examples .tabs { justify-content: center; }
.examples .examples-foot { text-align: center; }
.founder { background: #f5f8fa; }
.founder h2 { font-size: clamp(28px, 3vw, 39px); }
.founder > p:not(.fit-label) { color: var(--ink-2); }
.founder .bob-photo { background: var(--red); }
.founder .creds li { background: #fff; border-color: var(--line); border-radius: 5px; }
@media (max-width: 1099px) { .hero h1 { font-size: 44px; } }
@media (max-width: 859px) { .hero h1 { font-size: clamp(36px, 6.4vw, 48px); } }
@media (max-width: 559px) {
  .hero h1 { font-size: 36px; }
  .hero-check-row { flex-direction: column; }
  .hero-check-row .btn { width: 100%; justify-content: center; }
  .hero-facts { flex-direction: column; gap: 6px; }
  .examples .tabs { justify-content: flex-start; }
}
@media (max-width: 359px) { .hero h1 { font-size: 32px; } }
@media (min-width: 560px) { .hero h1 span { display: block; } }
@media (min-width: 1100px) { .hero h1 { font-size: clamp(40px, 3.7vw, 52px); } }
.hero-check-row { flex-wrap: wrap; }
.hero-check-row .input { flex: 1 1 260px; }
/* Hero spacing: keep the handwritten note clear of the copy and the check box. */
.hero-check-row { gap: 12px; }
@media (min-width: 860px) { .hero-copy { padding-right: 32px; } }
@media (min-width: 860px) and (max-width: 1299px) { .hand-note { left: 14px; } }
@media (min-width: 860px) and (max-width: 1099px) { .hand-note { display: none; } }
@media (max-width: 559px) { .hero-check-row .input { flex: none; width: 100%; } }